Shopping in Riccione is a pleasure with hundreds of shops for every taste. As a matter of fact, it is here that the most exclusive fashion brands, the experts of the fashion system seize the surrounding signs to launch new trends, the concept stores with magazines from all over the world, music, books and alternative clothing converge.
Viale Ceccarini is the fashion lounge; from the city centre to the seaside, it is the most prestigious and shimmering outdoor catwalk. Since 2010 Viale della Moda has expanded thanks to set up of the prestigious shopping arcade of the new Conference Center that has the most famous brands and shops at the international level. However, it is possible to find unique shops for quality and originality even in other important streets of Riccione such as Viale Dante, Viale San Martino and Corso Fratelli Cervi.
